ABOUT US

BEEF BUTCHER SHOP is a conceptual body-positive lifestyle brand inspired by the iconography of the American meat industry. We celebrate different body types and claim being beefy as a badge of Pride. Our experiential products are packaged like meat and feature iconic graphics and camp phrases that intersect art and apparel. 

BEEF BUTCHER SHOP was founded in 2021 by artist and designer Brian Charria as a creative project for the LGBTQI+ community and its subcultures. The brand quickly grew a cult following across the fashion, entertainment, and culinary industry. The first t-shirts launched on Instagram and sold out within hours. Soon after, the brand became recognized and photographed from nightclubs to sidewalks around the world.